Monday, July 3, 2017

The Prodigal Food Blogger -- How the food blog world has changed for me


For the last few weeks, I have struggled with logging on to my food blog and Facebook Page. I just couldn't find the right words, and I'd second-guess if I should even write a post that doesn't have a recipe and photo. This morning, I'm on week #2 of my annual 4 week summer break from my job. I've decided to come clean about my personal feelings about being a Food Blogger...so here I go!

Here's the thing-- I started this food blog in 2008 because I love to cook and bake. I never sought fame and fortune when I created "A Feast for the Eyes".  I was inspired to start my own food blog by several food blogs that I was visiting on a regular basis.  My original goal was to store the recipes I've made, and then I discovered that I really enjoyed learning how to photograph food. (Some of my earliest posts are in dire need of a makeover!)

Even though I was raised in the restaurant business, I wasn't exactly the best cook. My recipe creativity and skills needed some serious help.  About 15 years ago, I began to crack open the culinary world when I honed in on Rachel Rays' 30 Minute Meals, on Food Network.  That's when I began to realize that I didn't need to buy canned soups or processed foods in order to feed my growing son. From there, I discovered Ina Garten, Tyler Florence, Ann Burrell and many other Food Network Stars.  By watching their videos, I started to improve my knife skills and was thrilled to discover that my cooking was improving!  I also found inspiration from food blogs and I'd spend hours reading blog post and slowly gathering my personal faves.  So, I picked up my inexpensive point-and-shoot camera and started posting. I found this to be so much fun!

Posting on my food blog become my obsession creative hobby and I slowly began to build a following. Slowly, but surely, I began to enjoy some perks of being a food blogger. I got "freebies" (food or kitchen tools) to test, went to food blog conventions and I became completely immersed in Food Blog World.  Today, small food bloggers (like me) don't get those perks any longer and any additional income that my food blog once earned no longer exists. The reason for this is that food blogs are expected to have very high traffic in order to make money.. I find that when I land on some food blogs, I am assaulted with pop-up ads and videos and so much advertising-- and I don't care for that.  I get it, though.  It's a way of making a living. Food Blogging was changing and I wasn't so sure this is the direction I wanted to head.

Today, Food Blogging has become a very profitable business and it has become a full-time job. I know Food Bloggers who make six figures a year (I'm serious), and who reap the benefits of their popularity (and their talents) with free cruises, free kitchen remodels and the perks of free cookware and gadgets. Kudos to them-- but I know I'm just not in that range of success and popularity. I would have to switch my blog over to a different platform and a re-design would cost me thousands of dollars!  I just couldn't justify that high of a financial investment since this is my creative outlet.


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